You design your robot online, combining body parts, attachments, colors and stamps in over 9 billion combinations; then we feed your unique design into a 3D printer.
The printer projects the digital model of the 3D object into a compact base of gypsum powder (similar to plaster of Paris). Next, just as an inkjet moves over paper to print a document, it deposits a binder with 24-bit color layer-by-layer into the plaster-like base, literally building your robot millimeter by millimeter from the powder.
As it's built, the loose powder around it supports its structure so there is no wasteful scaffolding to remove, no toxic materials or run-off, and the unused loose powder is recycled right back into the machine.
An expert artist gently pulls your robot from the powder, as if on an archaeological dig, and carefully (they're very fragile in this state) blows off the loose powder and begins a sealing process that strengthens the collectible and gives it its special surface feel. Your robot is then set to cure and shipped directly to your door!